Dear reader,

I wanted to share a very special video with you, which offers an inside peek at the making of our new Booker’s® 25th Anniversary Bourbon. As you may have heard, we’re celebrating my father’s namesake with a limited edition batch – an exclusive bottling that offers our loyal fans the most unique liquid we’ve released to date. My father, Booker Noe, the 6th Generation Master Distiller in the family, was a lot like his favorite bourbon: uncut, unfiltered and straight up. And we’ve continued his traditions with this latest batch.

For this very momentous anniversary, my son Freddie and I invited the cameras to follow us as we selected barrels that were extra aged to ensure exceptional flavor to honor my dad and his legacy. These barrels, pulled from Booker’s favorite rackhouse, are among the last that he laid down for aging before he passed away, making this batch extra special to me. With a robust vanilla nose and wide range of flavors – from oak tannin to mocha notes – this exclusive batch has a deep taste with a smooth finish. One of Dad’s last requests for me was to take care of his Booker’s, and we plan to do just that by sharing it with you all, which I know he would have done himself.

The Booker’s Bourbon Silver Anniversary Batch, which comes with a commemorative wooden case featuring select “Booker-isms,” can be found in select markets now and will be available nationally in early March. From all of us here in Kentucky, we hope you enjoy our video and have luck finding our limited-edition batch.


Fred Noe
Beam Family’s 7th Generation Master Distiller

Booker’s® Kentucky Straight Bourbon Whiskey, 60.5%-65% Alc./Vol. ©2014 James B. Beam Distilling Co., Clermont, KY.All trademarks are the property of their respective owners.

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