Ducati continue to make record sales in 2014. It is almost the fifth consecutive year of record sale growth by Ducati. Ducati achieved this record sale by selling 45,100 bikes in 2014 which is 2% more than the year 2013. Since its birth in 1926, Ducati has achieved a next level in the motorcycle world by producing useful and advanced products.
Ducati has captured the market very efficiently after the production of its sports bikes. Some say that the reason of Ducati’s fame is that they have divided their motorcycles into different families like, Monster, Scrambler, Multistrada, Diavel and streetfighter.
Introduction of new products in the market helped Ducati to find increase in sales even in the time of recession and they got some excellent results from new production. With the production of new Monster 821 and Monster 1200, their sales were increased by 31% and the superbike family with the production of 899 panigale got an increased sale by 74%.
This sale increase is actually happened in South America, Australia, Brazil and Mexico. Without any doubt, Ducati has achieved a highest level in the U.S market as they have delivered 8,804 motorcycles to their customers in America. In Brazil, the increase rate of sales were 74% in year 2014. In North America, sales rate was almost the same as it was in the year 2013.
In Australia, the sales also increased by 13% and Ducati has captured the market very efficiently but in Europe, the sales rate decreases a bit, especially in Italy but the growth rate increases in UK by 16%. The thing is that Ducati has achieved almost double growth in sales in Asian countries which increases the total sales of the year 2014 for Ducati. In China, they got increased rate of sales by 97%.
Ducati has been competing in the world championships from many years now and has won 17 manufacturers titles and 14 rider’s titles. We hope that Ducati will maintain the class and efficiency in this year too and we congratulate Ducati on the successful previous year of great growth achievements.